Newwell
Newborn
Notable Noble.
Our mission: empowering women through beauty, conversation and connection
From Passion to Beauty
About Us
Newwell: The Difference
Newwell is for those who dare to shine as they truly are. Every product is created with love. From high-quality ingredients to a meticulous finish that enhances your beauty without damaging your skin. Affordable, sustainable, and reliable. You deserve the best. You deserve Newwell.
Community
Newwell is more than products, we are building a movement.
Together with icons like Vogue Beauty Türkiye and influential personalities with millions of followers, we bring a wave of joy, freedom and success to the world. We believe in the power of partnerships that not only inspire, but also define the future of beauty. Join us and shine!
Exclusivity
Newwell brings together high-end beauty with progressive technology. Each product is developed with care, refined European ingredients and a keen eye for style. We believe that beauty is not just about appearance, but also about experience, quality and innovation. That is why we combine luxurious formulas with smart designs and modern trends. For the modern beauty lover who expects only the best: innovative, elegant and always on-trend.
Vision
1984
Since 1984, Makyaj Kozmetic has been passionate about celebrating women and their power. We create a space where women connect, inspire each other, and reach their full potential, with a focus on self-expression and community.
Adding color to cosmetics since 2011
2011
With over 25 years of experience in the beauty industry, Makyaj Kozmetik founded the Newwell brand in 2011. A new chapter in color cosmetics. Driven by the belief that beauty and art are inextricably linked, Newwell unites color, expression, and creativity in high-quality cosmetics. We believe that makeup is more than just appearance. It's a form of self-expression, an art form that everyone deserves. Based on this philosophy, Newwell makes beauty accessible to everyone—from professionals to enthusiasts—without compromising on quality, style, or innovation.
Europe
2018
Newwell has expanded its wings to Europe and is now bringing its high-quality products even closer to you. We are excited to share our passion for beauty with you, so that you can enjoy everything you deserve, in a way that suits you.
Benelux
2025
Newwell is now in the Benelux! We are proud to present our brand here and offer you the beauty that suits you. Discover a collection that finds the perfect balance between quality and care, all just one click away!
our bestsellers
Need help?
FAQ
Frequently Asked Questions
Sure! We deliver to all countries within the European Union and Switzerland, with the exception of Germany.
Want to check if your country is listed? At the bottom of our website you can select the desired country.
Yes, you can track your order with us. As soon as your order has been shipped, you will receive a track&trace number by email.
Please check your spam/junk mail box if you have not received a confirmation email.
If you still have not received a confirmation email in your spam box, please contact us via the website chat at the bottom left of your screen: ''Help''.
It is not possible to cancel the order.
It is possible to return the order.
Click on '' Returns '' at the bottom of the website for more information about returning your order.
To resolve this issue quickly, we ask you to report it to us immediately . We need a maximum of 7 days after the delivery date to start an investigation and replace the items.
Report: retour@newwellcosmetics.nl
Unfortunately, it sometimes happens that packages are damaged during delivery.
Take the following steps:
1. Email photo of packaging & photo of product & order number to: retour@newwellcosmetics.nl
2. We will respond to the email by sending a return form as an attachment.
3. Complete the return form and put it in a box together with the product.
The intention is that we get the damaged product back.
4. We will immediately send you the new replacement products.
Product questions
Yes, all our products are 100% cruelty-free. We are strongly against animal testing and ensure that our production processes and ingredients are ethically responsible.
Many of our products are specially formulated for sensitive skin. Read the product descriptions and ingredients carefully and if in doubt, we recommend testing a small amount of the product on an inconspicuous area first.
Yes, we have a selection of vegan products that do not contain any animal ingredients, these are stated as such in the product description.
The shelf life of our products varies depending on the type and composition. You will find the expiration date and the shelf life symbol after opening (e.g. “12M” for twelve months) on the packaging of each product.
Contact
Customer service is available Monday to Friday from 10:00 AM to 6:00 PM.
Customer service can be reached via:
Website chat
(Staff)
Social channels
(Instagram: @newwellcosmetics.nl)
info@newwellcosmetics.nl
(collaborations)
retour@newwellcosmetics.nl
(return request & complaints)
Thank you for your interest in our brand. You can reach us via:
info@newwellcosmetics.nl