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Newwell

Newborn
Notable Noble.

Our mission: empowering women through beauty, conversation and connection

From Passion to Beauty

Shipping & Delivery

  • Netherlands: Ordered before 5pm, delivered the next business day.

  • Belgium & Luxembourg: Ordered before 5pm, delivered within 1-2 working days.

  • EU : Ordered before 5pm, delivered within 1-3 working days.

Please note : delivery takes place on working days . Orders in the weekend? They are processed on Monday (the first working day).

Please note: the expected delivery time depends on the carrier and can vary. Although we do everything to process your order quickly, we have no influence on the speed of delivery by the parcel service.

Newwell: The Difference

Newwell is for those who dare to shine as they truly are. Every product is created with love. From high-quality ingredients to a meticulous finish that enhances your beauty without damaging your skin. Affordable, sustainable, and reliable. You deserve the best. You deserve Newwell.

Community

Newwell is more than products, we are building a movement.
Together with icons like Vogue Beauty Türkiye and influential personalities with millions of followers, we bring a wave of joy, freedom and success to the world. We believe in the power of partnerships that not only inspire, but also define the future of beauty. Join us and shine!

Exclusivity

Newwell brings together high-end beauty with progressive technology. Each product is developed with care, refined European ingredients and a keen eye for style. We believe that beauty is not just about appearance, but also about experience, quality and innovation. That is why we combine luxurious formulas with smart designs and modern trends. For the modern beauty lover who expects only the best: innovative, elegant and always on-trend.

Vision

1984

Since 1984, Makyaj Kozmetic has been passionate about celebrating women and their power. We create a space where women connect, inspire each other, and reach their full potential, with a focus on self-expression and community.

Adding color to cosmetics since 2011

2011

With over 25 years of experience in the beauty industry, Makyaj Kozmetik founded the Newwell brand in 2011. A new chapter in color cosmetics. Driven by the belief that beauty and art are inextricably linked, Newwell unites color, expression, and creativity in high-quality cosmetics. We believe that makeup is more than just appearance. It's a form of self-expression, an art form that everyone deserves. Based on this philosophy, Newwell makes beauty accessible to everyone—from professionals to enthusiasts—without compromising on quality, style, or innovation.

Europe

2018

Newwell has expanded its wings to Europe and is now bringing its high-quality products even closer to you. We are excited to share our passion for beauty with you, so that you can enjoy everything you deserve, in a way that suits you.

Benelux

2025

Newwell is now in the Benelux! We are proud to present our brand here and offer you the beauty that suits you. Discover a collection that finds the perfect balance between quality and care, all just one click away!

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